Eric T. Bradlow, University of Pennsylvania

Replication Corner papers present complementary work on important existing published papers (in terms of citations in marketing and/or the topic itself) in order to help establish empirical generalizations and/or boundary conditions or moderators of an effect. Replication Corner papers begin with an important and highly cited existing published paper on an important topic in marketing and consumer behavior.

Replication Corner submissions should be a maximum of 4000 words (inclusive of abstract, main text, and references), and up to three tables and/or figures (not counting toward word limit). Additional material can be included in a web appendix.

Potential topics

• Replication of important and highly cited published papers in marketing and consumer behavior
• Establishment of empirical generalizations
• Identification of boundary conditions and moderators of effects
• Complementary work on existing published papers

Timeline

• Invalid DateTime: Submission deadline

Timeline

• March 31, 2025: Full paper submission deadline